With the application of QR codes on the rise, new ways to use them are being found every day.  QR codes are currently being employed to connect patrons to a wide range of data like mobile websites, videos, surveys, sweepstakes, and more.  You can currently find QR codes anywhere, specifically packaging, magazines, and billboards.  Although their first purpose was to replace barcodes while tracking inventory, many industries have adopted their use and even created custom QR codes for their company’s benefit.

But the one vertical that seems to have not utilized the power of QR codes is the online gaming market.  Online gamers are probably the most tech savvy consumers in today’s society and would find the exploitation of QR codes extremely interesting.  More top online casino sites and game developers should embrace the great value of QR codes and implant them throughout their websites or games.  These QR codes could lead them to content that tells them more about the game, gives them hints, or gives them bonus coins.

Nintendo has currently welcomed the use of QR codes by allowing consumers to share their Mii characters as QR codes.  After creating a Mii, a QR code is developed that can be scanned by others so they can download that particular character onto their Nintendo 3DS.  You no longer need to put in the extra effort of creating your own and/or famous video game characters in Mii form.  You can mooch off the work of others and easily download well-known characters like Mario and Luigi onto your Nintendo 3DS with one simple scan.

On the other hand, online gaming sites seem to be using QR codes more for advertising bits.  Instead of having to type in a URL on your computer after seeing an ad in a magazine, newspaper, or billboard, a consumer can simply scan a QR code and be connected with the site almost immediately.  More and more online gaming sites are using QR codes as their marketing medium to allow patrons to interact with their website right away.