It’s almost official where we will soon be calling 2012 the Mobile Era. With Text Message Marketing, QR Codes and a Smartphones in almost every hand, it seems mobile is the new fad. If you are late you need to play catch-up and if you’re on time you need to keep on running. The mobile industry is booming, with Apple adding another carrier and it’s continuous development of new devices such as the iPhone 4s and the iPad3. With Microsoft creating the all-in-one tag reader, and Google’s continuous updates to YouTube and its million products, it just seems we are surrounded by mobile.

So we are in a “Mobile Era”, what exactly does this mean? Well what it means is that your website and promotions need to be fit for a mobile device! You need to provide visitors with an experience that can be exciting through the mobile phone. You need to have the user eating out of the palm of your hand (almost literally).

The mobile take over is coming quicker then you would have ever expected. There are so many benefits to this and many ways to transform your current website to mobile.  You may already have a mobile website, but is it successful? Are you offering the best content?

Mobile websites are displayed on a small device meaning make your content be small as well (not in font size). You should only be implementing important elements to your mobile website. Try and keep your mobile website to no larger than three pages. Understand that if the user is searching your company on their phone, than they may want to contact you! Give them what they are looking for immediately, and offer them the option to view the full site to find more information.

Create your mobile site in tabs: Push to Map, Push to Call, Social Media, Lead Form, and Mobile App Download. Also add a brief about us on the home page (should be no more than 3 sentences).  Keep it simple, that’s what mobile is all about.

Mobile websites should not be intense, giving the user a good experience. If using an iPad, please do not format this the same way. Users who have an iPad are most likely looking to do company research and want the full information. Besides you are unable to push call on an iPad device, nor navigate to a destination unless you have the built-in Internet.

By keeping your mobile site simple, you will find so much more success. Not a believer? Studies from Advanced Telecom Services, Wayne PA, show that the number of mobile visitors are 36.7%. These studies were based on 10 standard websites averaging at least 300+ visitors a day. Even more so, the study shows there were three times as many lead conversions to sales from mobile versus the standard web.

With mobile continuing to become more dominate, it is suggests to begin your transformation. Keep in mind that simple is better. Give your user the quick push through links that they will ultimately be looking for. If you think your user is looking for a specific page on your site, fit it for mobile. Ultimately, give the best search
experience!

Frank Mazza
Developer/Designer Advanced Telecom Services
610-994-1853