Case Studies
Super Jam2
Background:
Sponsored by Hot 107.9 & 100.3 The Beat Philadelphia
Sunday, June 18, 2011
Susquehanna Bank Center, Camden, NJ
Starring Chris Brown, Diddy, Keri Hilson, Lloyde and Jeremih
The Promotion:
3,000 VIP Lanyards with QR Code
Sponsor:
Sneaker Villa
Content:
New Music Video by Chris Brown
Chance to meet and greet Chris Brown and Lloyde
Chance for backstage meet and greet
Results:
20 Interns assisted with QR Code awareness
1,941 unique QR Code Scans (64.7% Participation)
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Metropolitan Golf Association

Scan to Download App
Background:
New York, New Jersey, Pennsylvania Golf Association
App Download via QR Code
Content:
Post scores
Course Handicap Calculator
Tournament Registration
News, Event Results
Live Scoring
Live feeds
MGA Social Networking
Results:
Average 78 App Downloads per day Via Custom QR Code


