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Case Studies

Super Jam2

concert-qr-code

Scan for Exclusive Content

Background:
Sponsored by Hot 107.9 & 100.3 The Beat Philadelphia
Sunday, June 18, 2011
Susquehanna Bank Center, Camden, NJ
Starring Chris Brown, Diddy, Keri Hilson, Lloyde and Jeremih

The Promotion:
3,000 VIP Lanyards with QR Code

Sponsor:
Sneaker Villa

Content:
New Music Video by Chris Brown
Chance to meet and greet Chris Brown and Lloyde
Chance for backstage meet and greet

Results:
20 Interns assisted with QR Code awareness
1,941 unique QR Code Scans (64.7% Participation)

 

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Metropolitan Golf Association

golf-qrcode

Scan to Download App

Background:
New York, New Jersey, Pennsylvania Golf Association
App Download via QR Code

Content:
Post scores
Course Handicap Calculator
Tournament Registration
News, Event Results
Live Scoring
Live feeds
MGA Social Networking

Results:
Average 78 App Downloads per day Via Custom QR Code