If you thought you saw a lot of QR Codes during the Christmas shopping season in 2011, wait until next year!
According to a survey conducted by AT&T, 82% of all marketers surveyed plan to increase their use of mobile marketing. And, leading the way with the most increased usage are the development of mobile apps and the use of QR Codes.
“What a barcode allows you to do is connect that offline world to the online world,” said Mobeen Khan, executive director of AT&T Mobility Services. ”As soon as the consumer scans that barcode, you’re getting an engagement.”
Spurring the increased use of QR Codes is the following:
- There is a rapid adoption of smartphones and tablets.
- Consumer acceptance of QR Codes is increasing.
- Marketers are starting to understand the best way to use QR Codes.
“The consumer usage was not very thoughtful in early campaigns and it pushed the initial users off,” said Khan. ”Now we are at a point where companies are educating the market about what is a good experience and what are the best practices.”
For more information about the consumer best practices for QR Codes, watch this QR Code video.