September Issue of Glamour Logs 512,339 Scans
The September issue of Glamour magazine logged over 500,000 QR Code scans for its social edition. Based on Glamour’s circulation of 2 million, that works out to 1 in 4 readers that scanned the various QR Codes in the magazine.
Glamour pushed the download of the mobile app called “Friends & Fans”. The result of the scan was a short cut to an advertiser’s Facebook page and a corresponding discount coupon by participating in a “Like” of the brand. The result for the consumer was a positive experience resulting in savings, primarily on cosmetic products. Participating brands included Skinny Cow, Lancome, Gap, and HTC, among others.
Other magazines should take notice. According to Jenny Bowman, the creative services director at Glamour, “we were able to attract 25 advertisers into that issue that wanted to build likes on Facebook.”