You know you are a QR Code geek when you go on vacation and take pictures of all of the QR Codes that you see on a Caribbean Island. Well, last week, I had the pleasure of spending time in St. Maarten in the West Indies and I came home with quite a cool collection
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No Comments » When it comes to QR Code scans, the USA is #1. According to a recent study by Pitney Bowes, more Americans are scanning QR codes than our European friends are. The same study showed that 19% of all Americans had scanned a QR code.
Here’s a neat infographic about the history of the barcode and the more recent QR Code. And, no, Santa Claus is still not using them for inventory control or promotions.
It seems like every month that companies are figuring out new and innovative ways to advertise their products. Most recently have been the QR codes. QR codes are now customized, and are found in a number of different places. Guinness has come up with an idea to put their QR code on a glass of
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Anybody who has ever visited Philadelphia knows that its residents take sports very seriously. In a city known for “brotherly love,” its fans are anything but and are not afraid to show their passionate support for their home team and their disdain for their opponents. Philly Sports Live is an upstart website that reports
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Auto dealers are certainly learning the power of mobile marketing and QR Codes. Advanced Telecom Services developed a Custom QR Code for The Suburban Collection — an 29 brand auto dealer group in Michigan and south Florida. Visitors who take a test drive receive a $25 incentive. The Suburban Collection used Eye Candy Wraps to
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What is the Best Placement For a QR Code? Magazines, Newspapers or Other Print Media? I selected Magazine as the best place for a QR Code and here is why: Most people who read a newspaper are focused on a particular section (news, sports, dating, etc.) So to place a QR Code in a newspaper
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On a recent post, Robert Bentz, owner of Advanced Telecom Services, wrote an article on the use of business cards and Custom QR Codes. With QR Codes being the new advertising fashion sensation, codes are becoming more visible to the public eye. But with that said, are businesses taking advantage of what a QR Code
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QR Codes have become the new marketing piece for businesses and their brands. The awareness of a QR Code is becoming more evident than ever; you can see QR Codes on billboards, magazines, television commercials – even on houses. The beauty of the QR Code is the interaction with the mobile phone. Scanning a QR
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Camden, New Jersey – The Camden Riversharks are stepping up to the plate and making their marketing mobile in 2012. And, the Riversharks have come out swinging even before the season has started, although just in the rookie year of its mobile marketing plans. Its custom QR Code, complete with the Riversharks logo injected in
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September Issue of Glamour Logs 512,339 Scans The September issue of Glamour magazine logged over 500,000 QR Code scans for its social edition. Based on Glamour’s circulation of 2 million, that works out to 1 in 4 readers that scanned the various QR Codes in the magazine. Glamour pushed the download of the mobile app
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If you thought you saw a lot of QR Codes during the Christmas shopping season in 2011, wait until next year! According to a survey conducted by AT&T, 82% of all marketers surveyed plan to increase their use of mobile marketing. And, leading the way with the most increased usage are the development of mobile
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Every year, the Mazza family of Philadelphia seems to out-do their neighbors when it comes to Christmas decorations. And, out-do their selves from the year before. “Each year, I add something different,” said Frank Mazza Sr. who has been decorating his South Philly home near the stadium complex since 1989. “A few years back I
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One of the more prominent QR Code promotions is that of Heinz ketchup. Heinz had previously used a QR code on its 20 ounce ketchup bottles that promoted the new environmentally-friendly bottle. More than one million customers scanned the QR Codes, mostly in restaurants. In addition to the QR Code scan, Heinz also offered a
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Coca-Cola is making a major move with QR Codes. Its QR Codes will be appearing on “tens of billions of Coca-Cola cups” available at 7-Eleven, Subway, and other major businesses. The QR Codes will promte Coke’s commitment to the “Save the Polar Bears” campaign. It is anticipated that the promotion will generate 500,000 to 1
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As I watched the Republican Presidential debate a few weeks ago, my thoughts went to the QR Code (yeah, it was that boring). The QR Code is the newest entry into the mobile marketing arsenal, but the one that continues to get attacked by its competitors. Detractors of the humble QR Code complain that they
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